Hey Rich, what are you doing? Oh you now, riding the purple dinosaur. Hey guys, where’s Rich? I’m not sure, but I’d guess he’s riding the purple dinosaur. It’s a common phrase around the Juggernaut camp – Oakley Rich loves to ride the purple dinosaur. Can’t. Get. Enough. Of. It. And that’s cool. He says it works his core and some inner ear muscles. Key to the workout is getting lost in the moment. Way beyond normal excitement. Little kids get freaked out and cry, store managers call security. WWRD.